Meet Rick Davis

I started in the car business back in the early 1970s, and from day one I was hooked. There's something about matching a person with the right vehicle -- it's part detective work, part negotiation, and part people skills. I loved every bit of it, and I turned out to be pretty good at it too.

Over the next five decades, I worked my way up through every role a dealership has. I started as a salesperson on the lot, moved into the finance office where I learned the ins and outs of lending and paperwork, then took on the role of general manager running entire operations. Eventually, I became a dealership owner myself. Along the way, I worked with 10 different brands -- Acura, BMW, Chevrolet, Chrysler, Dodge, Ford, Honda, Jeep, Mercury, and Toyota -- so there isn't a make or model I haven't dealt with.

Here's the thing about those 50 years: I know every trick in the book because I used to be the one using them. I know how the pricing works behind the scenes. I know where the hidden profit margins are. I know the tactics the finance office uses to add thousands to your final number. And I know exactly how to beat every one of them.

For the last 5 years, I've used all of that insider knowledge to help families across the United States. Instead of working for the dealership, I work for you. I find you the right vehicle, negotiate the lowest possible price, make sure the financing is fair, and walk you through the entire process so nothing catches you off guard. I've helped clients from South Carolina to Arizona, Florida to Maine — no matter where you are, I can get you a better deal.

My fee is $500, paid upfront. If I don't save you more than that, you get a full refund. I've been on both sides of the desk, and I can tell you without a doubt -- having someone like me in your corner makes all the difference.